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¡¡¡¡¡°Eral¡± was established by a private-owned enterprise in late 1997. With down-proof wear as its key products, ¡°Eral¡± has been awarded ¡°Renown Brand of Zhejiang Province¡±, ¡°Inspection-free Product¡± and ¡°Chinese Famous Product¡± because of its correct market positioning, reliable quality, fashionable design and spectacular enterprise culture. The company owns its headquarter in Eral Industrial Zone, which covers 68.88 mu. The manufacturing mill itself covers 10200 square meters, and the logistics center has 12530 square meters. In addition, the multi-functional office building illustrates the profound enterprise culture in all ways. Currently, 850 persons are under employment. Regarding manufacturing, the company owns two sets of ¡°PGM¡± CAD systems imported from the United States as well as other leading facilities. Production is conducted in strict accordance with ISO9001 and ISO14001 standards. In the past years, the company has spent efforts in forming a professional administrative team and developing an innovative and highly capable sales staff group. It also successfully realized export of brand image and management and established cooperation relationship with dozens of factories. In 2005, the company set up Shanghai Home Textile Co., Ltd.. ¡°Eral¡± is devoted to the development strategy featured by ¡°brand¡±, ¡°specialization¡±, ¡°standardization¡± and ¡°invention¡±. It is worth mentioning that the efforts in establishing enterprise culture have resulted in the successes in the three main projects of the company, namely, garment, home textile and foreign trade businesses. ¡°Eral¡± brings forward the ideal of ¡°fashionable home textiles¡±. The era of material consumption will soon be replaced by a new life style which will emphasize on inner feelings. When spiritual consumption becomes the key in fashion life, the design idea of ¡°fashionable home textiles¡± advocated by ¡°Eral¡±, the totally new north European leisure style and the abandoning of solely functional design, have adopted fashion and emotional appeal to better explain modern families¡¯ requirements on functions realized by home textiles and how to input the warm lifestyle to the cold home to meet modern citizens¡¯ different life tastes. |
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